Access the latest insights on the 2024 Election through HarrisX's exclusive Dashboard
See insights from 2020's most accurate pollster and discover rich, trended data, track key races, and explore key groups leading up to Election DayLEARN MORE
See insights from 2020's most accurate pollster and discover rich, trended data, track key races, and explore key groups leading up to Election DayLEARN MORE
HarrisX is a global market research, data analytics, and strategy consulting company that leverages cutting-edge technology, data and creativity to drive strategic growth for our clients . We deliver an agile, iterative and evidence-driven process that combines Speed, Scale and Sophistication We have a deep history marrying behavioral data with attitudinal surveys, survey-based statistics, and 3rd party data to provide comprehensive business answers for clients and rich storytelling. We also uniquely blend proprietary syndicated data with custom research and deep industry expertise across 12 different sectors and in over 40 countries around the world. Our team is nimble, interactive, and applies the latest advances in technology, machine learning, and AI to solve complex problems in real-time. This is how we connect all the dots for our clients.
This is what we call Connected Intelligence.
The HarrisX story is grounded in innovation. In 2017, a team of former Microsoft executives at The Stagwell Group (now Stagwell Inc., trading as 'STGW') acquired the largest syndicated consumer research trackers in the Technology, Media and Telecom industries, from Nielsen, including data going back to 2005 and the beginning of Mobile and Mobility revolution. The suite of syndicated data products, originally focused on OEMs, wireless and wireline services, was expanded to cover the full experience of the modern Connected Consumer, including all connectivity platforms and OSs, mobile devices, automotive, wearables, and the full array of emerging technologies.
Focusing on wireless services and devices, OEMs, cable, ISPs, the emergence of 5G and IOT, and the proliferation of OSs, means we've built a historic and wholistic perspective on how information flows and consumers connect, but also of the limitation of self-stated and survey-based data. The outgrowth of this expertise brought the launch of the Bill Snapshots platform, capturing consumer bills and spending habits, and the launch of our telemetry and behavioral research platform and app, Telephia. While we're leading the way in Connected Intelligence, we're also driving constant bespoke research across 12 industries and 40 countries, bringing together a wide array of signals to understand modern consumers, voters, and business decision-makers. Ultimately, Connected Intelligence is Human Intelligence and vice-versa, and our goal is to excel at that intersection.
In 2022, HarrisX merged with Northstar Research Partners bringing together two storied companies with decades of expertise in strategy and research and creating a truly global footprint with offices in New York City, Washington D.C., London, Toronto and Singapore. Together we bring the focus on core human truths together with the spirit of being relentlessly relevant through deep research and innovative techniques and technologies. We are driven by three core hypotheses:
(1) The winning formula for excellence in world competitive business and political environments is Data + Creativity = Strategy.
(2) While "Big Data" will always be important, leaders are increasingly experiencing "Peak Data" and yearning for expert interpretation. The core hallmark of our Connected Intelligence is in adjudicating and bringing together a wide array of signals.
(3) Leaders today need better data, devoid of quality issues and biases. Our approach to modeling, machine learning, and AI starts with a singular focus on quality and accuracy.
With 30 global awards and counting, our research excellence keeps on growing.
2023 Winner MRS Sustainability Research
2023 Finalist MRS Public Policy/Social Research
2023 Finalist MRS B2B Research
2021 Finalist MRS B2B Research
2021 Winner MRS Young Researcher of the Year - Supplier
2021 Winner MRS Business Impact of the Year - Global
2020 Finalist MRS Innovation in Data Analytics
2020 Finalist MRS Business to Business Research Award
2020 Winner MRS Best Place to Work
2019 Finalist MRS Best Global Agency
2018/2019 Bronze Winner ESOMAR ESOMAR Effectiveness
2018 Winner MRS Best Data Collection (Online)
2018 Winner MRS Insight Management Award
2018 Finalist MRS Cultural Insights Award
2017 Finalist MRS Insight Management Award
2017 Finalist MRS Innovation Methodology Award
2017 Finalist MRS Financial Services Research Award
2017 Winner AQR PRS Qualitative Excellence
2016 Finalist AQR PRS Qualitative Excellence
2016 Finalist MRS Best Newcomer Award
2016 Finalist MRS Best Overall Contribution
2016 Finalist MRS Best Chair
2015 Finalist MRS Business to Business Research Award
2015 Winner MRS Best Overall
2014 Finalist MRS Business to Business Research Award
2014 Finalist MRS Insight Management Award
2014 Winner MRS Best Newcomer Award
2014 Winner MRS International Research Award
2013 Winner MRS Business to Business Research Award
2012 Finalist MRS International Research Award
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