HarrisX is a leader in bespoke and syndicated Competitive Intelligence:
- Technology, Media and Telecommunications (TMT): We run the longest-running and most in-depth survey based Connected Consumer intelligence platform in the United States, collecting over 1 million interviews a year since 2005,. A collection of monthly consumer trackers comes together to build a comprehensive view of the modern, connected consumer, including: the Mobile Insights Survey (mobile devices and wireless services), Total Communication Survey (in-home connectivity services and technology), Connected Life & Connected Devices surveys (technology on the go, including in-car and wearables), and Bill Snapshots (purchase and bill analysis across an array of services). Altogether, our database of connected consumers to date comprises over 20 million unique respondents with over 20 billion consumer data and trend points.
- Online, Mobile & Mobility Behaviors: Our mobile-deice enabled Telephia application and panel has collected over 50 billion transactions since 2019 on smartphones and tablets for a unique and comprehensive view of consumer behavior across digital platforms that allows us to marry attitudinal and behavioral insights for a 360-degree understanding of modern, digitally-enabled consumers.
- General Consumer & Voter Attitudes: Our global Omnibus surveys and U.S. Overnight Poll collect a constant stream of general consumer voter attitudes every 24 hours.
- Forecasting: We are a leader in forecasting for regulated industries such as Alcohol, Tobacco, Marijuana, the Blockchain/Cryptocurrencies and Financial services.
Systematically gathering, analyzing, and interpreting information related to competitors, industry trends, market dynamics, and consumer behavior to inform our clients and our own strategic decision-making is at the core of our DNA. This process involves collecting data from both 1st and 3rd party sources, including market surveys, consumer feedback, behavioral data, competitor analysis, and industry reports, to gain insights into market opportunities, threats, and competitive advantages. We believe that by leveraging corporate intelligence, organizations can better understand market dynamics, anticipate industry shifts, identify emerging trends, and make informed decisions to stay competitive and drive business growth.