Allison Brady is a seasoned market research and operations leader, overseeing global research and operational strategies at HarrisX. Her expertise in strategic insights and consumer behavior drives the company's adaptation to market and technological shifts.

Previously,Allison advanced through multiple roles at Purple Strategies, culminating asInsights Director, where she enhanced data analytics and strategic planning capabilities. At PSB, she led significant research projects for leading clients in the CPG, healthcare, and technology sectors, shaping key marketing and product development strategies.

Allison earned her Bachelor of Arts in Psychology from Dartmouth College and contributed to social psychology research at Harvard University, focusing on human behavior. Her international perspective is further enriched by her studies in Spanish Language and Literature at the Universitat de Barcelona.

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