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Tailor-made, commissioned quantitative studies along with frequent topical trackers of client-specific audiences in the U.S., and in more than 40 countries globally.
Challenge
Uncover target customer profiles and shape the new model's positioning, driving innovative global communication strategies. Investigate the impact of the new model configurator on accessory pack sales and identify profit opportunities through comparative analysis of sales assumptions and volumetric predictions.
Approach
HarrisX's definition of the new vehicle's global target customer spurred the creation of aspirational positioning and inspired resonant communication strategies, while also identifying key profit drivers. Through a blend of ethnography, quantitative segmentation, conjoint volumetrics, sampling, and realistic forecasts, they pinpointed the ideal target customer and unearthed profit opportunities to drive sales effectively.
Results
This research empowered our client to grasp target customer profiles, develop the new vehicle's positioning, facilitating innovative global communication strategies for enhanced reach and resonance. Additionally, it delved into the impact of the new vehicle configurator on sales of lucrative accessory packs while uncovering profit opportunities through comparative analysis of original sales assumptions and conjoint volumetric predictions across various versions.
1808 I St NW,
Floor 5,
Washington DC 20006
United States
Floor 63
One World Trade Center
New York, NY 10007
United States
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario
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