Uncover target customer profiles and shape the new model's positioning, driving innovative global communication strategies. Investigate the impact of the new model configurator on accessory pack sales and identify profit opportunities through comparative analysis of sales assumptions and volumetric predictions.

HarrisX's definition of the new vehicle's global target customer spurred the creation of aspirational positioning and inspired resonant communication strategies, while also identifying key profit drivers. Through a blend of ethnography, quantitative segmentation, conjoint volumetrics, sampling, and realistic forecasts, they pinpointed the ideal target customer and unearthed profit opportunities to drive sales effectively.