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Political, legislative and regulatory decisions are becoming essential areas of focus for companies all around the globe. Having decision-grade level data makes it easier to navigate these complex and interconnected environments. HarrisX helps our public affairs clients to:
Challenge
Our partner in the steel industry wanted to gauge awareness and sentiment towards a series of local steel plants in the area.
Approach
We conducted an online survey of residents in several zip codes near steel plants asking them a variety of questions on their awareness of the steel mills and their opinions regarding them.
Results
HarrisX data showed that awareness of local steel plants is low, but that they have neutral to high favorability. Respondents believed local plants have a positive effect, especially on the creation of jobs.
1808 I St NW,
Floor 5,
Washington DC 20006
United States
Floor 63
One World Trade Center
New York, NY 10007
United States
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario