Our partner in the steel industry wanted to gauge awareness and sentiment towards a series of local steel plants in the area.

‍

In collaboration with our partner in the steel industry, we embarked on a comprehensive endeavor to assess the awareness and sentiment surrounding a cluster of local steel plants. We meticulously scrutinized several factors pertaining to local attitudes and beliefs concerning the operations and impact of these steel plants. Through a nuanced examination of community perceptions, we sought to gain valuable insights into the prevailing sentiments towards the industry, aiming to inform strategic decisions and foster meaningful engagement with stakeholders.

Our analytics delved into multiple areas, probing not only the public's awareness but also their perceptions of the intrinsic nature of these steel plants. By analyzing attitudes, beliefs, and sentiments prevalent within the local populace, we aimed to gain a comprehensive understanding of the factors shaping community views towards the steel industry. This endeavor underscores our commitment to fostering transparency, understanding, and collaboration, as we navigate the complex landscape of industrial operations within the local ecosystem.  

‍

HarrisX data and analysis allowed the client to draft a macro approach towards how to sell themselves in local communities.