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Put your questions in the HOP and react in real time with our 24-hour turnaround survey. Now you can respond to an ever-changing brand and reputation environment and check the pulse on consumer sentiment. Coming soon in 2023 will be the HOP Canada and the HOP UK for overnight polling outside of the U.S.
Challenge
The Hill was preparing to launch streaming TV shows for Hill.TV and sought a competitive edge. To power their daily streaming show with data-driven insights, they needed an exclusive polling partner to uncover American voter sentiments and perceptions about public and political events, ensuring exclusive and complementary data for on-air discussions.
Approach
In response to the chaotic and editorialized news landscape, HarrisX presented the client with the HarrisX Overnight Poll (HOP), a swift and reliable 24-hour polling solution driven by a seasoned team of political pollsters. Leveraging custom political trackers from the Harvard CAPS Harris Poll demonstrated our proven speed, accuracy, and historical insight in political polling.
Results
Our client, leveraging our data for stories and social media, increased content creation. Implementing a daily national survey, The Hill launched Hill.TV, making our data a discussion centerpiece. The partnership turned The Hill into a social media powerhouse, satisfying 3.5M Twitter followers, and was recognized as the most accurate poll in the 2020 election.
1808 I St NW,
Floor 5,
Washington DC 20006
United States
Floor 63
One World Trade Center
New York, NY 10007
United States
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario
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