As news becomes faster and more polarized, reliable data is more important than ever. To strengthen its political coverage and breaking news YouTube channel, Forbes partnered with HarrisX to deliver exclusive, real-time polling on public and political sentiment. This collaboration helped Forbes uncover key insights about the American electorate and bring depth to its reporting. By using HarrisX data, Forbes stood out in the competitive streaming space and delivered content that sparked informed conversations with its audience.​

Since 2024, Forbes has partnered with HarrisX to run regular, statistically-reliable, nationally representatives surveys that track voter opinions and public sentiment. The results are featured across Forbes’ breaking news videos, articles, and social content, adding timely, data-driven depth to their coverage. These polls have highlighted close shifts in the presidential race, reactions to debates, early voting trends, and even local elections like the New York mayoral race. The partnership helps Forbes bring accurate, real-time insights to its audience in a fast-moving news environment.​