HarrisX/Forbes Poll
|
Media

Bi-monthly political and public affairs survey to track and understand voter sentiment in real time.

Challenge

As news becomes more chaotic and editorialized, the data surrounding each story must be quick and reliable

Recognizing the pivotal role of data-driven insights in captivating online audiences, Forbes aimed to power their breaking news You Tube channel with comprehensive and exclusive polling data. Forbes sought an exclusive polling partner to uncover the intricate nuances of American voter sentiments and perceptions regarding public and political events.  

Forbes’ strategic move to collaborate with HarrisX allowed them to leverage data-driven insights and distinguish themselves in the competitive streaming landscape as well as foster informed discussions that resonate with their viewership.  

2.9M

Helped feed content to YouTube subscribers

100k+

Views on YouTube, garnered by first interview

Approach

Cross agency collaboration, creative methodologies straddling workshops and ethnographic interviews & a daring strategy achieved amazing results.

Forbes' recent utilization of our data for stories and social media has sparked a remarkable increase in content creation, signaling a noteworthy evolution in their audience engagement strategy. This surge reflects a strategic shift towards leveraging our insights to captivate and inform their readership.  

Through the introduction of a bi-monthly national survey, Forbes has embarked on a bold initiative to position our data as the cornerstone of discussions and analysis throughout 2024. This proactive approach underscores the influential role our insights play in shaping conversations and driving thought leadership in key industry sectors.

Results

Forbes' recent utilization of our data for stories and social media has sparked a remarkable increase in content creation, signaling a noteworthy evolution in their audience engagement strategy. This surge reflects a strategic shift towards leveraging our insights to captivate and inform their readership.

Through the introduction of a bi-monthly national survey, Forbes has embarked on a bold initiative to position our data as the cornerstone of discussions and analysis throughout 2024. This proactive approach underscores the influential role our insights play in shaping conversations and driving thought leadership in key industry sectors.

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