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We're taking our bespoke and syndicated survey work to the next level by layering in advanced methodologies and techniques to help discover critical behavior patterns and delineate next steps for your business.
Challenge
Our technology company wanted to understand consumer perceptions and behaviors related to privacy/security of their personal data.
Approach
We conducted an online survey on several areas including acquisition, purchase influencers, buy mix, satisfaction, use, purchase experience and demographics.
Results
HarrisX data reveals privacy and security are important issues for Americans, but many feel they are not in control of their data.
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