2019 Gen Z Social Media


Explore the social media habits (usage, reasons for use, perceptions) and lifestyle of the Gen Z population



This report explores the social media habits of the Gen Z population aged 13 – 21. The study leverages the HarrisX Overnight Poll, which runs every day, 365 days a year and surveys 1,000 general population respondents. Brands included in the study are Twitter, Snapchat, Facebook, Instagram, Tiktok, Triller and Bogo Live.

The Gen Z Social Media study dives deeper into:

  • Social media habits and usage
  • Increase or decline in social media usage and specific application usage
  • Reasons for increase or decline across social media applications
  • Perceptions of social media platforms
  • Profiles of users of various social media applications
  • Lifestyles of social media Gen Z users
  • Civic engagement and its role in social media usage


Available Outputs: Full Report (PowerPoint) + Databook 


For any questions regarding this report, please contact info@harrisx.com.