ABOUT US

def.factor

1. A noteworthy special talent or quality.

2. A variable in a give situation that could have the most significant impact on the outcome.

OUR STORY

HarrisX is a market research and consumer experience specialist focused on the telecommunications industry and smartphone customers. HarrisX runs the Mobile Insights and Total Communication surveys which were acquired from Nielsen by the Stagwell Group in June 2017.

OUR VISION

At HarrisX, we interact closely with our clients and work at their pace. We focus on uncovering insights, are nimble and interactive, leverage the latest technology, have deep industry expertise, solve complex problems, and act as your strategic advisors.

OUR RESEARCH

HarrisX covers all aspects of mobile market research including...

Big data analytics
Customer experience
Retail experience
Custom
Omnibus
Syndicated Research

IN THE NEWS

Americans ‘evenly split’ over need to regulate Facebook and other big tech

Voters in the US are evenly divided over whether to regulate technology companies like Google, Twitter and Facebook that enable the targeting of users based on their political interests, according to a survey that suggests many Americans remain undecided over whether Silicon Valley is a force for good.

Stagwell buys Nielsen Mobile Assets, creates HarrisX

US investment advisory company The Stagwell Group has acquired Nielsen’s Mobile Insights Survey and Total Communications Survey, which will relaunch under the name HarrisX. Terms of the deal were not disclosed.

OUR PRODUCTS

Mobile Insights, with it’s focused insights and five deep-dive topical reports, is a syndicated survey reaching back to 2005 that provides, reliable insights on your mobile consumer in nearly every capacity, as they evolve.

Total Communication Survey, with it’s broad insights and three recontact deep-dive topical reports, is a syndicated survey reaching back to 2008 that provides, reliable insights on your consumers video, internet and streaming services.

Billing Snapshots is a syndicated survey that combines actual pricing and usage information from AT&T, Sprint, T-Mobile and Verizon subscribers with survey responses. Reliable insights on Top 4 Mobile consumers include demographics, satisfaction, switching intent, number of lines, data/voice/text usage, plan details and pricing.

Customer Insights reveals valuable consumer intelligence across segments and environments: User Experience, Usability, Interactivity, Shopping Experience and Brand Engagement.

Big Data and Data Science unlocks the most value from your Business Intelligence investments with HarrisX’s cutting-edge expertise and improves how your organization analyses info, derives meaningful insights and presents them for consumption:

  • Identify missed opportunities
  • Identify any structural gaps and inefficiencies
  • Adhere to best practices in security, privacy and back-up protection
  • Collaborate with HarrisX Data Scientists
  • Take advantage of HarrisX Consulting & Advisory Services

Custom Services does not just provide data. We evaluate your needs, gather data with advanced techniques, and parse it in ways that are easy to understand and even easier to use. We collaborate with you to identify the right solutions. We partner with you to select and implement the best methods that will provide the highest quality insights you are seeking.

Omnibus allows you to attach your own queries and customize your own tracker to discover timely and cost-effective custom insights that inform business-critical decisions.

Retail Shopper Services for brick-and-mortar and digital channels – combined with HarrisX’s Mobile Insights Survey, its suite of companion data, and custom research design – provides access to a wealth of insights. Thousands of data points deliver unique insights about today’s consumer to assist with product, pricing, promotion and placement strategies.

TEAM

MARK PENN
Chairman

MARK PENN

Mark has been in research, advertising, public relations, polling and consulting for nearly 40 years.

THOR JOHNSON
SVP Client Services

THOR JOHNSON

Mark has been in research, advertising, public relations, polling and consulting for nearly 40 years.

DRITAN NESHO
CEO

DRITAN NESHO

Dritan Nesho is a business executive and entrepreneur with experience in corporate strategy, market research, product development, technology, media, and public policy.

ALEX CHIZHIK
EVP Strategy and Operations

ALEX CHIZHIK

Alex has over a decade of extensive experience in strategy, business development and operations roles.

BETSY BROWN
SVP Product Leadership

BETSY BROWN

Betsy Brown is a seasoned client consulting and product leadership executive with over two decades of marketing strategy experience in Telecom and Financial Services Industry.

PARTNER WITH US