Matthew has 25+ years of research experience and is one of the original team members. He brings both a strategic and tactical lens to a wide variety of quantitative and qualitative projects for clients in several industries and sectors, including transportation, beverage alcohol, financial services, automotive, retail, CPG, telecommunications, hospitality, and various arts & cultural institutions. Matthew also consults for several premium & luxury brands.

Over the years, Matthew has developed a deep understanding of the levers and emotions that motivate behavioral change and drive consumer engagement, helping to inform and guide client business decisions and position data & insights in greater context. A skilled moderator, he is highly sought after by clients across North America. Matthew has an Honours BES and holds a Master’s in Geography & Economics from the University of Waterloo, winning recognition as the top graduate.