Jennifer has been helping clients with their market research needs for over 20 years. She has extensive experience across a number of sectors, focusing on all levels of branding and positioning with a specific eye towards public perception and awareness, innovation, and brand loyalty. More specifically, Jennifer has both qualitative and quantitative expertise in sectors like public and social policy, healthcare, transportation (rail in particular), consumer packaged goods, media, beverage alcohol, financial services, and others.

She has extensive experience across a range of research areas, including: Brand health tracking; advertising assessment and development; brand positioning; segmentation; demographic profiling; new product testing and development; public policy; pricing research and soft due diligence.