↳ Wireless Business Account Tracker

What is the Wireless Business Account Tracker?

This syndicated study was initiated in Q4 2022 and specifically focuses on corporate wireless accounts. This tracker goes beyond our understanding of how the general consumer population interacts with wireless service and collects data from Business Decision Makers (BDMs). From account tenure and brand to the impact of 5G, we're tracking the various layers influencing these decision makers and allowing our client partners to add in bespoke questions to learn even more from this group.

Use cases:

  • Assess the market share overall and by number of lines as well as tenure of the accounts and look at mobile phone brands used
  • Look at account switching and additions and dig into drivers of choice in wireless corporate accounts
  • Delineate BDMs sources of information and influence and pull apart other decision making roles and responsibilities
Case Study:
Learn more

Challenge

Approach

Results

  • Monthly
  • National
  • 2500 BDMs

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Washington DC
1808 I St NW,
Floor 5,
Washington DC 20006
United States

1808 I St NW,
Floor 5,
Washington DC 20006
United States

New York
Floor 63
One World Trade Center
New York, NY 10007
United States

Floor 63
One World Trade Center
New York, NY 10007
United States

London
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

Toronto
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario