Each year potential professional football hopefuls come together for 1 week and perform a series of physical and mental tests for coaches, general managers and scouts. The Combine results in single metric scores that then allow decision-makers to 'rank' potential recruits in a standardized setting. Taking a page from this playbook, we are proud to introduce The Concept Combine. This exercise is used to quickly, efficiently, and inexpensively evaluate concepts, new products, messaging, and taglines.