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Applies data research to develop and optimize media strategies, including creative development and testing, advertising tracking, and microtargeting, to maximize media effectiveness and ROI.
Leverages data research to develop and optimize communications strategies, including narrative development, messaging architecture, and message testing, to effectively engage target audiences.
Challenge
A travel company hoped to rebuild brand trust and evolve the narrative that the business is available to serve and reinforce their “travel companion” brand personality.
Approach
HarrisX conducted an international quantitative study across 16 countries among 9,200 travelers.
Results
This research explored how to drive favorability for the company to understand the needs of travelers, determined how to best position the business as a helpful and trusted travel expert, generated a storyline to increase company relevance, and developed a campaign that supported the brand purpose of keeping travelers engaged in every moment of their journey
1808 I St NW,
Floor 5,
Washington DC 20006
United States
Floor 63
One World Trade Center
New York, NY 10007
United States
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario
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