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Applies data research to develop and optimize media strategies, including creative development and testing, advertising tracking, and microtargeting, to maximize media effectiveness and ROI.
Leverages data research to develop and optimize communications strategies, including narrative development, messaging architecture, and message testing, to effectively engage target audiences.
Challenge
A travel company hoped to rebuild brand trust and evolve the narrative that the business is available to serve and reinforce their “travel companion” brand personality.
Approach
HarrisX conducted an international quantitative study across 16 countries among 9,200 travelers.
Results
This research explored how to drive favorability for the company to understand the needs of travelers, determined how to best position the business as a helpful and trusted travel expert, generated a storyline to increase company relevance, and developed a campaign that supported the brand purpose of keeping travelers engaged in every moment of their journey
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United States
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Toronto, Ontario
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