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Leverages data research to develop and optimize communications strategies, including narrative development, messaging architecture, and message testing, to effectively engage target audiences.
Challenge
Our partner in the alcoholic beverages industry wanted to evaluate its newly crafted brand positioning through testing a creative animatic
Approach
We utilized a two-phased approach, beginning with qualitative research to deeply understand how target audiences interpret and react to the creative. We then moved quickly into a robust quantitative study to scale our findings.
Results
HarrisX found that the creative concept received high marks with consumers and that the use of the animatic saw increased interest in the brand.
1808 I St NW,
Floor 5,
Washington DC 20006
United States
Floor 63
One World Trade Center
New York, NY 10007
United States
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario
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