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Leverages data research to develop and optimize communications strategies, including narrative development, messaging architecture, and message testing, to effectively engage target audiences.
Challenge
Our partner in the alcoholic beverages industry wanted to evaluate its newly crafted brand positioning through testing a creative animatic
Approach
We utilized a two-phased approach, beginning with qualitative research to deeply understand how target audiences interpret and react to the creative. We then moved quickly into a robust quantitative study to scale our findings.
Results
HarrisX found that the creative concept received high marks with consumers and that the use of the animatic saw increased interest in the brand.
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