This is the HarrisX proprietary version of a web-based Choice Based Conjoint research tool.  Conjoint research is used to analyze how customers value different components or features of various products or services. The HTML Conjoint has a visual panelist experience that mimics an online e-commerce shopping experience, which allows panelists to filter, sort, and select just as they would in real-life. It's turn-key and the user experience and panelist options can be adjusted to appear with any logos, colors, brands or SKU product options.