Gov. Ron DeSantis calls his state the place where “woke goes to die.” Fellow 2024 Republican presidential hopeful, Vivek Ramaswamy, wrote an entire book denouncing so-called “Woke, Inc.” And according to a national poll conducted by HarrisX for the Deseret News, being labeled “woke” will get you less support among voters. Nearly half say they’re less likely to support a “woke” candidate, while 24 percent say the opposite. In Republican circles, being labeled “woke” is almost certainly a political pox. When Time magazine dubbed Utah’s Spencer Cox “The Red-State Governor Who’s Not Afraid to Be ‘Woke’,” he denounced the headline and said, “Being kind and trying to bring people together is very different than being ‘woke.’” But what is “woke”? And why are so many Republicans talking about it in the run up to the 2024 presidential election? Here’s the breakdown.

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