Generative AI adoption is underway at many media and entertainment companies. But how exactly the tech is being used in film and TV production has remained something of a mystery.

With this special report, “Generative AI in Film & TV,” Variety Intelligence Platform gives a clear-eyed view of the current state of the industry’s exploration and use of gen AI in aspects of the production process including concept art, storyboarding, VFX and content localization.

It further examines the advancement and potential of video generation models that have gripped the industry, including OpenAI’s Sora and Google DeepMind’s Veo, which were announced in the first half of 2024.

Yet to understand how the tech is actively being used today also requires an understanding of its limitations and challenges. VIP+ digs into the specific factors holding back gen AI implementation as tools used to make the highest production-value content. Ethical use is now central and critical to gen AI decision making for media and entertainment companies, and it is the final focus area of this report.