T-Mobile today said it would match or beat any eligible wireless discount for customers who switch to T-Mobile from Verizon, AT&T or Sprint. In addition, the un-carrier is changing its plan name from “T-Mobile ONE” to “Magenta.” The Magenta plans also include an LTE hotspot, which was not part of the T-Mobile ONE plans.

The company cites HarrisX research that finds about 50 million people have wireless discounts from carriers, and customers tend to stick to their carriers if they have a discount. T-Mobile says with its new Magenta plans it will match or beat those competitor discounts via bill credits, discounted dollar for dollar in $5 increments, which could beat their existing carrier discount by up to $15 for one line and $30 total for two or more lines. The promotion begins on June 2...

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