Perhaps Netflix and Hulu should view password sharing as a form of flattery rather than seeing it as a bad thing. That’s because people are only making the effort to borrow a video streaming password when it’s for something they actually want to watch.

Some 14 percent of Netflix users are using a password from someone outside their household, while 11 percent of Hulu users are doing so, according to a new report by analysts at MoffettNathanson. Meanwhile, just 6 percent of Amazon Prime video customers steal passwords...

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