Source:

Name Calling: New Poll Shows Which Political Labels Help, and Which Ones Hurt

March 12, 2023

If you want to get elected, don’t let anyone call you “woke.”

The list of labels voters don’t like is long — including “MAGA” and “election denier” — so political name-callers have a lot to choose from.

On the other hand, you might welcome the labels “moderate,” “independent,” or — somewhat surprisingly — “conservative.”

According to a new national poll conducted by HarrisX for Deseret News, if a candidate is labeled “woke,” voters are less likely to support her or him. These results run contrary to a recent national debate over the word “woke,” after a USA TODAY/Ipsos poll found people favored a more positive definition of the word, leaving many saying Republican use of the term is backfiring.

“The GOP blew it by calling everything woke,” a recent Daily Beast headline read. The USA TODAY headline read, “A GOP war on ‘woke’? Most Americans view the term as a positive ... .”

But while people may favor a more positive definition of the term woke, it appears to be a net negative in the voting booth.

Let's find the right solutions for you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Washington DC
1808 I St NW,
Floor 5,
Washington DC 20006
United States

1808 I St NW,
Floor 5,
Washington DC 20006
United States

New York
Floor 63
One World Trade Center
New York, NY 10007
United States

Floor 63
One World Trade Center
New York, NY 10007
United States

London
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

Toronto
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario