March 12, 2023
If you want to get elected, don’t let anyone call you “woke.”
The list of labels voters don’t like is long — including “MAGA” and “election denier” — so political name-callers have a lot to choose from.
On the other hand, you might welcome the labels “moderate,” “independent,” or — somewhat surprisingly — “conservative.”
According to a new national poll conducted by HarrisX for Deseret News, if a candidate is labeled “woke,” voters are less likely to support her or him. These results run contrary to a recent national debate over the word “woke,” after a USA TODAY/Ipsos poll found people favored a more positive definition of the word, leaving many saying Republican use of the term is backfiring.
“The GOP blew it by calling everything woke,” a recent Daily Beast headline read. The USA TODAY headline read, “A GOP war on ‘woke’? Most Americans view the term as a positive ... .”
But while people may favor a more positive definition of the term woke, it appears to be a net negative in the voting booth.
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