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Mark Penn’s Polling is Driving Coverage of Israel. But Should It?

December 19, 2023

Half of young Americans support Hamas over Israel. A majority think Israel should “be ended and given to Hamas and the Palestinians.” And two-thirds think Jews are “a class of oppressors who should be treated as oppressors.”

All of these were results from the Harvard CAPS Harris poll, conducted every month by HarrisX — a 60-year old brand, purchased in 2017 by the Stagwell Group and its co-founder Mark Penn, a centrist operative best known for his former work with the Clintons. Each finding traveled widely in the press, as commentators — Penn included — lamented that a rising generation had fallen into a spiral of radicalization.

In a wave of polling about American views on Israel, and its war in Gaza, the Harris poll has stood out for the sheer number of hot-button questions it asks, and for the dramatic results. The questions, piped straight from the news cycle, make for shock answers that drive coverage around the globe, from The New York Post to the Jerusalem Post.

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