The Future of News

"At Stagwell, we believe a thriving news industry is not only the foundation of a healthy democracy, but also a critical platform for marketers and advertisers. However, recent discourse around brand safety – the effort of protecting a brand’s reputation by controlling it’s proximity of damaging content – has disproportionately hurt the news industry, as advertisers back from of news due to misconceptions and an abundence of caution. To debunk these assumptions,  Stagwell launched the Future of News Initiative, with the goal of reinvigoration the relationship between news and marketing."

EXPLORE THE INITIATIVE

Driving the Research Behind the Future of News

In partnership with HarrisX, Stagwell created a proprietary News Advertising Study to conduct objective, quantitative research into the perception and health of news advertising.

  • In May 2024, Future of News launched a first-of-its-kind report exploring the impact of ad adjacency to a range of news topics on key brand reputation metrics. The study revealed ads adjacent to “not brand safe” stories performed on par with ads next to “brand safe” content, challenging the brand safety concerns driving advertisers’ divestiture from news, and was shared at the a New York City Summit.
  • In September 2024, the UK study was released at the Future of News London Summit, exploring similar themes in this unique market.
  • In November 2024, we released flash poll data at our Washington, D.C. Summit.
DOWNLOAD US STUDY CROSSTABS
EXPLORE OUR METHODOLOGY

Download Full Reports

News Advertising Study (U.S.)

6 MB / PDF

DOWNLOAD PDF

News Advertising Study (U.K.)

1 MB / PDF

DOWNLOAD PDF

Future of News Flash Poll
(Nov. 2024)
‍
733 KB / PDF

DOWNLOAD PDF

At HumanX, we believe humans are e[X]ponentially more powerful with AI, but only when we work together.

Join HumanX to connect with the brightest minds in AI, discover cutting-edge innovations, and accelerate your impact through exclusive networking opportunities. Don’t just watch the future unfold—shape it. Register now to be part of the AI revolution at HumanX 2025.

REGISTER TO ATTEND

HumanX Teams Up with HarrisX to Unveil AI Adoption Trends Across Industries

HarrisX and HumanX are set to offer new quantitative insights into AI Adoption and challenges across industries with their AI Adoption Index. This initiative provides data-driven advisory services by delivering quantitative insights into AI Adoption and challenges across various sectors. HumanX's work will directly influence corporate strategies by offering a comprehensive view of AI integration, complete with dashboards by HarrisX for professional users.

Our Partners

Some of the largest media and news titans in the industry partnered with Stagwell and HarrisX to back the Future of News initiative.

BUTTONBUTTONBUTTONBUTTONBUTTONBUTTONBUTTONBUTTONBUTTON
BUTTONBUTTONBUTTONBUTTONBUTTONBUTTONBUTTONBUTTONBUTTON
LEARN MORE ABOUT THE FUTURE OF NEWS
BUTTON

At HumanX, we believe humans are e[X]ponentially more powerful with AI, but only when we work together.

Join HumanX to connect with the brightest minds in AI, discover cutting-edge innovations, and accelerate your impact through exclusive networking opportunities. Don’t just watch the future unfold—shape it. Register now to be part of the AI revolution at HumanX 2025.

BUTTON
BUTTON
BUTTON
BUTTON
BUTTON
BUTTON

Today's

connected

consumer

voter

leader

‍requires

connected intelligence

‍requires

connected intelligence

Let's find the right solutions for you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Washington DC
+1 416 907 7100
1808 I St NW,
Floor 5,
Washington DC 20006
United States

1808 I St NW,
Floor 5,
Washington DC 20006
United States

New York
+1 416 907 7100
Floor 63
One World Trade Center
New York, NY 10007
United States

Floor 63
One World Trade Center
New York, NY 10007
United States

London
+1 416 907 7100
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

Toronto
+1 416 907 7100
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

HarrisX Privacy Policy