MILK
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Global Research

Innovative Qualitative Research Unveils Gen Z's Food Moments, Interactions, and Perceptions

Challenge

It's clear that nurturing a relationship with the Gen-Z cohort is critical in securing milk’s long-term fortunes.

Research is needed to deeply understand Gen Z views on dairy and plant-based alternatives, informing the development of a communication strategy for this demographic.

20

in-depth-interviews (IDI)

8

triads conducted online

Approach

Understanding the perceived motivations & barriers of dairy and dairy alternatives by Gen Z customers.

Examining broader food and lifestyle trends and how they are impacting dairy and dairy alternatives perceptions and consumption.

Results

In-depth, innovative, qualitative research

To explore Gen Z and their food moments, interactions, and perceptions.

Let's find the right solutions for you.

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