US based healthcare provider
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Healthcare

Healthcare Brand Tracker

Challenge

A U.S.-based healthcare system wanted to understand its brand reputation, the scale and reach of its health partnerships, and impacts surrounding sponsorship projects.

HarrisX partnered with a U.S.-based healthcare system recognized the critical importance of brand reputation within the ever-evolving landscape of healthcare. The healthcare system embarked on a comprehensive analysis aimed at gauging not only the public perception of their brand but also the extent of their health partnerships and the resonance of their sponsorship projects. Additionally, they aimed to assess the scale and reach of their partnerships within the healthcare ecosystem, identifying key collaborators and assessing the impact of these collaborations on the delivery of healthcare services and outcomes.

By delving into the intricacies of their brand reputation and partnership initiatives, the healthcare system aimed to refine its strategies for engaging with stakeholders, enhancing its brand presence, and maximizing the effectiveness of its sponsorship projects. Through this process, they sought to not only strengthen their position within the healthcare industry but also to better serve the needs of their patients and communities.  

Several

Surveys and studies conducted.

Hundreds

Healthcare consumers surveyed

Approach

We used quarterly surveys and bespoke, mixed-method studies to give our client an effective and insightful glimpse into their work.

Utilizing a multifaceted approach, we employed quarterly surveys and bespoke, mixed-method studies to provide our client with a comprehensive understanding of their operations. Through these surveys, we captured real-time feedback and insights, allowing our client to gain valuable perspectives on various aspects of their work. The mixed-method studies complemented the surveys by delving deeper into specific areas of interest, combining quantitative data with qualitative analysis to offer nuanced insights into complex phenomena.  

By employing quarterly surveys and mixed-method studies, we equipped our client with the tools necessary to stay ahead in healthcare. The regularity of the surveys provided a consistent pulse on their performance and stakeholder perceptions, while the tailored mixed-method studies offered in-depth understanding and actionable recommendations.  

Results

The data and analysis provided by HarrisX was helpful in allowing our partner to better serve their clients and patients and effectively market their healthcare.

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Washington DC
1808 I St NW,
Floor 5,
Washington DC 20006
United States

1808 I St NW,
Floor 5,
Washington DC 20006
United States

New York
Floor 63
One World Trade Center
New York, NY 10007
United States

Floor 63
One World Trade Center
New York, NY 10007
United States

London
3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

3rd Floor, Blue Fin Building,
110 Southwark St,
London SE1 0SU,
United Kingdom

Toronto
351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario

351 King Street East
Suite 600
M5A 0L6
Toronto, Ontario