Quibi launch study


Quibi, the mobile-centric streaming platform devoted to short-form programming launched last week amid the ongoing COVID-19 pandemic. Its short-form video format is designed for people on the go, but the current global pandemic has forced the newcomer to compete with giants in an already crowded streaming marketplace.

The HarrisX Quibi Launch Study dives into public perceptions and reactions towards the recent launch of the app and answers questions related to public awareness around the new platform and likelihood to adopt.


The HarrisX Quibi Launch Study was conducted online within the United States on April 6-10, 2020 among 4,107 adults. The sampling margin of error of this poll is plus or minus 1.6 percentage points. The results reflect a nationally representative sample of U.S. adults. Results were weighted for age within gender, race/ethnicity, region, income, and mobile carrier where necessary to align them with their actual proportions in the population.

The HarrisX Quibi Launch Study dives into:

  • Consumer awareness and adoption rate
  • Interest in trying out the newly launched service
  • Consumer attitudes around mobile streaming
  • Favorite streaming devices
  • Consumer satisfaction with mobile devices and other streaming gadgets


Available outputs: Full data book (Excel) and SPSS file

For any questions regarding this report, please contact admin@harrisx.com.