2018 Holiday Tech Shopping Custom Executive Memo (20 hours custom analyst support)

$14,800.00

The HarrisX Holiday Shopping Study explores consumer behavior, attitudes, and spending habits around technology goods and services in the 2018 Holiday Season. This product includes an introduction to our study and findings, plus 20 hours of support from HarrisX analysts / data scientists to create a custom executive memorandum of findings according to the specific questions and insights your business demands. HarrisX will work in close partnership with you to develop this memo.

Category:

Description

  • The HarrisX Holiday Shopping Study explores consumer behavior, attitudes, and spending habits around technology goods and services in the 2018 Holiday Season. This product includes an introduction to our study and findings, plus 20 hours of support from HarrisX analysts / data scientists to create a custom executive memorandum of findings according to the specific questions and insights your business demands. HarrisX will work in close partnership with you to develop this memo.
  • The HarrisX 2018 Holiday Shopping Study was conducted online within the United States from Nov. 21 to Dec. 31, 2018.
  • The study was fielded to 43,990 online respondents, with an average of 1,050 respondents per day.
  • Example custom questions that HarrisX can answer for your business:
  • How much did Millennial consumers spend vs. Gen X and Baby Boomer on tech products?
  • Does preference for channel (B&M, Online, Mobile) differ by age or gender?
  • Which Smartphone brand (Apple, Samsung, LG, etc.) performed the best this season?
  • How did daily tech spending change over time between mid-November to late December?
  • Brands covered in this study include: Amazon, Apple, Bose, Dell, Facebook, Fitbit, Google, HP, Hulu, LG, Microsoft, Motorola, Nest, Netflix, Ring, Roku, Samsung, Skullcandy, Sonos, Sony, Spotify.
  • For questions, please contact allen@harrisx.com