Description
About the COVID-19 Daily TMT Consumer Pulse
Methodology:
- Daily overnight poll
- Over 1,000 respondents daily (18+ US adults)
- On-line survey in English and Spanish
- Weighted to the US Census and Mobile Insights in order to get the most representative sample of the Telecom, Media, and Tech World
- Ability to cut the data by Phone OEM, MSO, Carrier, Gender, Age, Ethnicity, Education, Geography, Streamers, those that are quarantining, and more
Topics:
- Awareness and source of information on COVID-19
- Concerns about COVID-19 and respective expectations of COVID-19’s impact on daily and business life
- Impact of COVID-19 on personal finances, adjustments consumers are making, as well as expected impact on the U.S. and World economies
- Ability to pay for life essentials
- Perception of how governments, local places of business, and large corporations (Carriers, MSOs, and others) are handling the response to the pandemic
- Plans to work from home
- Preparedness to work from home
- Availability of connectivity and devices to work from home
- Ability to educate children at home
- Need for additional products in order to overcome the COVID-19 pandemic (including a deep dive on connectivity and consumer electronic purchases)
- Need for additional products in order to provide for children’s education needs (including a deep dive on connectivity and consumer electronic purchases)
- Deep dive on data, network, customer service and connectivity during the pandemic]
- Changes in wireless service, MSOs and connectivity offerings due to the impact of COVID-19
- Behaviors at home while quarantining (streaming, gaming, reading, etc.)
- Projected additional purchases and respective purchase channels
