2019 Holiday Shopping Insights Report and Full Databook

$9,800.00

The HarrisX Holiday Shopping Study explores consumer behavior, attitudes, and spending habits around technology goods and services in the 2019 Holiday Season. The report delves into spending amounts, demographic breakdowns, purchase channels, and top brands/products, among other topics. This report comes with a summary Databook which offers summarized data views, including top-line results for all 30+ survey questions, key demographic cuts (age, gender, income, region, etc.), and trended data.

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Description

  • The HarrisX Holiday Shopping Study explores consumer behavior, attitudes, and spending habits around technology goods and services in the 2019 Holiday Season. This product includes an insights report that introduces the main findings, plus the respondent-level dataset which contains all data points for this study, including the study questionnaire and variable explanations.
  • The HarrisX 2019 Holiday Shopping Study was conducted online within the United States from Nov. 27 to Dec. 31, 2019.
  • The study was fielded to 10,830 online respondents. Results were weighted for age within gender, region, race/ethnicity, and income to be nationally representative in the US​. Sampling Margin of Error is 0.5 pps
  • For questions, please contact eni@harrisx.com